Strategy & responsible approach CSR strategy: engage your business in a concrete, valuable responsible approach
We support you in defining and deploying your CSR strategy: maturity diagnostic, materiality matrix, 3-year action plan, performance indicators and CSR report. A genuine approach, aligned with your values and useful to your overall performance.
The goal is not to stack generic commitments, but to build a CSR policy that is consistent with your activity and genuinely steerable.
Genuine CSR, not greenwashing
Diagnostic offered at kick-off
Adapted to your size and sector
What you get
At the end of support
A structured CSR strategy, measurable commitments and a communicable report — that you can showcase to clients, partners and teams.
6–12
months
3 years
action plan
+Image
& credibility
74% of consumers say they prefer CSR-committed businesses (Ifop 2024)
Our CSR services
CSR strategy
Define your priority commitments, CSR roadmap and responsible performance indicators.
Carbon footprint & ESG reporting
Measure your carbon footprint, build your ESG reporting and prepare for CSRD requirements.
CSR label & certification
Obtain official recognition of your CSR approach (Lucie 26000, B Corp, EcoVadis…).
CSR policy: definition
What is a CSR policy?
A CSR policy formalises the orientations and commitments a company wants to integrate into its operations across environmental, social, societal and governance dimensions.
The CSR strategy then translates these orientations into priorities, objectives, actions, responsibilities and indicators to measure the progress made.
- Issues
- CSR policy
- Objectives
- Action plan
- KPIs
- Measurement & improvement
CSR policy vs CSR strategy
CSR policy and CSR strategy: what’s the difference?
| CSR policy | CSR strategy |
|---|---|
| Defines the commitments | Defines how to achieve them |
| Sets the overall orientations | Prioritises the actions |
| Sets the framework | Organises execution |
| Commits governance | Defines owners and timeline |
| Stable over time | Evolves according to results |
The policy sets the direction; the strategy organises the path.
CSR issues
Which issues should a CSR strategy include?
Social
Societal
Governance
CSR policy: example
Example of a structured CSR policy
Commitment 1
Reduce our environmental impact
- Objective
- Reduce priority consumption.
- Actions
- KPIs
Commitment 2
Improve working conditions
- Objective
- Improve employee experience and retention.
- Actions
Commitment 3
Structure responsible governance
- Objective
- Integrate CSR issues into steering.
- Actions
Simplified example: a CSR policy must be adapted to each organisation’s real issues.
CSR maturity diagnostic
Where does your company stand in its CSR approach?
Maturity of your CSR approach
Maturity
42 / 100
Level
Needs structuring
Priorities
3 areas
Recommended priorities
- formalise the CSR policy
- prioritise the issues
- build a roadmap
- define the first KPIs
Recommended support
Complete CSR strategy
Structure my CSR approach
Indicative diagnostic. A complete CSR strategy requires analysis of the activity, stakeholders, issues and existing practices.
CSR strategy by maturity
Your CSR strategy depends on your maturity level
An SME just getting started does not need the same setup as an organisation already engaged and ready to report. Support is adapted to the actual level, not a one-size-fits-all model.
Level 1 — Getting started
Level 2 — Structure
Level 3 — Steer
Level 4 — Showcase
Our method
How to build a CSR strategy?
Hover or select a step to see the details.
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Diagnostic
Understand the current situation.
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Issue identification
Identify the topics that really matter.
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Prioritisation
Select the issues to act on.
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CSR policy
Formalise commitments and orientations.
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Objectives
Turn commitments into expected results.
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Action plan
Define actions, owners, resources and deadlines.
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KPIs
Measure progress.
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Governance
Organise steering of the approach.
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Improvement
Regularly reassess the strategy.
01 Diagnostic
Understand the current situation.
CSR action plan
From statements to a CSR action plan
| Action | Owner | Deadline | KPI | Status |
|---|---|---|---|---|
| Travel diagnostic | HR | Q1 | % of employees analysed | In progress |
| Responsible purchasing policy | Procurement | Q2 | % of suppliers assessed | To launch |
| Manager training | HR | Q2 | % of managers trained | Planned |
| CSR dashboard | Leadership | Q1 | KPIs tracked | In progress |
A CSR strategy without an owner, deadline or indicator remains a statement of intent.
CSR KPIs
Which KPIs should you track to steer your CSR strategy?
Environment
Social
Societal
Governance
CSR governance
Who should steer the CSR strategy?
Leadership
Approves commitments and arbitrates priorities.
CSR lead / CSR manager
Coordinates the approach.
Business owners
Carry the actions in their scope.
Employees
Contribute to actions and field feedback.
CSR charter
CSR policy, CSR charter and action plan: three different documents
Policy
The commitments and orientations.
Charter
The principles and behaviours the organisation wants to formalise.
Action plan
The concrete actions that make it possible to reach the objectives.
CSR ≠ communication
Communicating on CSR comes after building the approach
CSR communication is not the starting point. It rests on a strategy already in place, actions taken and measured results.
- Diagnostic
- Commitments
- Actions
- Measurement
- Evidence
- Communication
Communication must translate actions and results that can actually be demonstrated, not replace the strategy.
Our intervention
What CSR strategy support includes
Complete support, from assessment to external communication — for CSR that is concrete, measurable and truly useful to your business.
Initial CSR diagnostic
Assessment of maturity, existing practices and gaps, to establish a shared CSR diagnostic with leadership.
Issue analysis and prioritisation
Identification of environmental, social, societal and governance CSR issues, then prioritisation according to the company and its stakeholders.
Explore materiality and ESG reporting →
CSR policy
Formalisation of the CSR policy: orientations, commitments and decision-making framework, aligned with the business model.
Roadmap & action plan
Roadmap and CSR action plan (often over 3 years), with priority actions, owners and deployment schedule.
CSR governance
Definition of roles, bodies and responsibilities to steer CSR governance in the company’s day-to-day operations.
KPIs & dashboard
Measurable CSR indicators and a dashboard to track objectives and feed reporting.
Training / change management
Team awareness, CSR champion training and change support to embed the approach.
Reporting & communication
Preparation of reporting inputs, so CSR communication is backed by evidence.
Structure CSR & ESG reporting →
Who is it for?
Who needs a CSR strategy?
CSR is no longer reserved for large groups — it concerns any organisation that wants to move from isolated actions to a readable approach, useful to clients, talent and internal steering.
SMEs that want to structure their approach
Move from intentions or one-off initiatives to a CSR approach that is prioritised, governed and measurable.
Companies facing client / contracting authority requests
Questionnaires, CSR clauses, evidence to provide: a strategy makes it possible to respond consistently, not on a case-by-case basis.
Organisations looking to improve their attractiveness
Recruiting, retaining and reassuring partners or candidates requires a clear company CSR project — not a generic narrative.
Companies preparing sustainability reporting
Useful reporting rests on issues, objectives and indicators already defined. Strategy lays that foundation.
See ESG reporting →
Organisations targeting a CSR label or assessment
A label or assessment rests on a strategy already in place. We build the foundation; the choice of scheme comes later.
See CSR labels & assessments →
Companies that already take action but have no overall strategy
“We already do a lot of things, but nothing is structured.” A frequent case: initiatives already in place, without shared priorities, governance or indicators.
What you receive
What you receive at the end of the assignment
Depending on the package. Deliverables the leadership team and staff can actually use — not a generic report.
CSR maturity diagnostic
Issue mapping
Prioritisation
CSR policy
CSR charter if relevant
Objectives
1–3 year action plan
Action sheets
Governance and responsibilities
KPI dashboard
Steering calendar
Reporting recommendations
Restitution pack for teams
Our pricing
How much does CSR strategy support cost?
Cost depends on initial CSR maturity, business size and desired level of structuring — from SMEs taking first CSR steps to fully integrated strategy.
CSR diagnostic & strategy
€3,500 – 6,500 excl. VAT
Micro-business/SME, first CSR steps
- Initial CSR diagnostic (E, S, G)
- Simplified materiality analysis
- CSR action plan (15 to 20 actions)
- Basic CSR charter
- Restitution + communication kit
Most popular
Complete CSR strategy
€6,500 – 14,000 excl. VAT
SME, 20 to 200 employees
- Diagnostic + materiality matrix
- CSR strategy + 3-year roadmap
- CSR KPIs + sustainability dashboard
- CSR report + external communication
- Team training & awareness included
Annual CSR steering
€2,400 – 4,800 /year excl. VAT
Ongoing follow-up and steering
- Monthly roadmap steering
- Quarterly CSR reviews
- Annual CSR report update
- CSR & CSRD regulatory watch
- Certification support (optional)
Indicative pricing — a tailored quote is provided within 48 hours based on your exact scope.
What determines the price
What determines the cost of a CSR strategy?
The quote is based on your context — not a single flat fee. These points are clarified in the first discussion.
Company size
Headcount, organisation and internal capacity to carry the approach.
Number of activities / sites
Multiple activities or sites widen the diagnostic and the action plan.
Initial maturity
First steps, or many actions already in place but not structured.
Number of stakeholders
Clients, employees, suppliers, local community: the more there are, the denser the prioritisation.
Depth of the diagnostic
A targeted assessment, or a more complete analysis of existing practices.
Number of issues
A few priority issues, or a broader coverage.
Need for internal/external consultation
Leadership only, internal workshops, or consultation of external stakeholders.
Level of reporting
Light recommendations, or more extensive preparation of reporting inputs.
Change management
Training, internal champions and adoption by the teams.
Ongoing support over time
A build assignment, or annual steering afterwards.
Complementary services
The CSR journey
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01 You are here
CSR strategy
Build your approach before seeking recognition.
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02
Carbon footprint & ESG reporting
Produce the data and evidence required.
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03
CSR labels & certifications
Prepare for the external assessment.
To go further
What is a CSR policy?
A CSR policy formalises the orientations and commitments a company wants to embed in how it operates, across environmental, social, societal and governance dimensions.
It sets the decision-making framework. It does not replace an action plan, owners or indicators. See What is a CSR policy?
What is the difference between CSR policy and CSR strategy?
The CSR policy sets the direction: commitments and orientations. The CSR strategy organises the path: priorities, objectives, action plan, responsibilities, schedule and KPIs.
Policy sets the framework; strategy makes it executable. See CSR policy vs CSR strategy.
How do you define a CSR strategy?
Start from a diagnostic and the CSR issues that are genuinely material, then formalise the policy, objectives, action plan, governance and KPIs.
The strategy must fit the activity and maturity level, not a generic template. See how to build a CSR strategy.
How do you implement a CSR approach?
A CSR approach is implemented step by step: diagnostic and first commitments, then policy, roadmap and governance, then steering through indicators.
The right level depends on initial maturity, not a one-size-fits-all setup. See CSR strategy by maturity.
What are the main CSR issues?
CSR issues generally fall into four families: environment, social, societal and governance.
Not every company needs to treat every topic at the same level: strategy starts by identifying those that are genuinely significant. See which issues to include.
How do you build a CSR action plan?
A CSR action plan turns objectives into concrete actions, with an owner, deadline, indicator and status. It often covers 1 to 3 years.
Without an owner or deadline, it remains a statement of intent. See from narrative to action plan.
Which CSR KPIs should you track?
Track the CSR indicators linked to the objectives actually selected, not a generic list of dozens of metrics.
A useful dashboard stays readable: environment, social, societal and governance, according to the issues prioritised. See CSR KPIs.
What is a CSR charter?
A CSR charter formalises expected principles and behaviours. It is not the CSR policy (orientations and commitments) nor the action plan (actions, owners, schedule).
Depending on maturity, support can include one, the other, or both. See policy, charter and action plan.
Who should steer CSR in a company?
CSR governance is shared: leadership validates commitments, a coordinator runs the approach, business owners carry the actions, employees contribute.
CSR should not remain an isolated project given to a single person. See who should steer CSR strategy.
Does an SME need a CSR strategy?
It is not a legal obligation for every SME. A company CSR strategy often becomes useful as soon as clients, contracting authorities or candidates ask for evidence, or when the company already takes action without structuring it.
What is the difference between CSR and ESG?
CSR is the company’s responsibility approach: policy, actions, governance. ESG is an analysis grid (environmental, social, governance) used to measure, compare and report.
CSR strategy builds the approach; ESG reporting accounts for it. See ESG reporting →
What is the difference between a CSR strategy and a CSR label?
A CSR strategy builds the approach internally: issues, policy, action plan, KPIs. A label or CSR assessment is external recognition.
Without a strategy already in place, the label comes too early. See CSR labels & assessments →
Do you need a carbon footprint to have a CSR strategy?
Not systematically. A carbon footprint can be relevant if environmental issues justify it. It remains an analysis distinct from the overall CSR strategy, which also covers social, societal and governance topics.
How long does it take to build a CSR strategy?
A diagnostic and CSR strategy generally take 6 to 10 weeks. Deployment with an action plan and indicators typically runs over 6 to 12 months.
Annual steering then makes it possible to adjust objectives and keep momentum. The pace is adapted to maturity and resources.
How much does CSR support cost?
Indicative fees range from €3,500 to 6,500 excl. VAT for a CSR diagnostic and strategy, €6,500 to 14,000 excl. VAT for a complete CSR strategy, and €2,400 to 4,800 excl. VAT per year for annual CSR steering.
The quote depends on size, maturity and scope. See pricing and what determines the cost.
Ready to turn your values into a concrete, valuable CSR strategy?
Our CSR experts analyse your situation and propose a tailored roadmap. Diagnostic offered, no commitment.
Launch my CSR strategy
Diagnostic offered
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Genuine CSR, not greenwashing