Clear understanding of performance
You know exactly what works and what does not — no more guesswork, just facts.
Web analytics & data Understand your performance in depth — and know exactly where to act to improve results
We analyse your company data in depth to understand your performance, identify improvement levers and optimise results. The goal: turn your data into actionable insights — know what works, what slows growth and exactly where to focus your efforts.
Free analytics audit before commitment
Clear, actionable report — no jargon
Works with your existing tools
What you get
Data turned into decisions
You understand your performance in depth and know exactly where to act to improve results — without drowning in incomprehensible data.
100%
data leveraged
–40%
wasted actions
3×
faster decisions
80% of data collected by companies is never analysed — and therefore never used to drive growth
Analysis types
What types of performance analysis do we deliver?
Every company has different data and different goals. We adapt our analysis to your context — channel by channel, or a 360° multi-source view.
Web analytics analysis (GA4)
Audit and analysis of your Google Analytics 4: traffic, visitor behaviour, conversion funnels, key pages and improvement opportunities.
Marketing performance analysis
Cross-channel analysis of SEO, advertising (Google Ads, Meta Ads), email marketing and social media — ROI per channel and recommendations.
CRM & sales performance analysis
Analysis of sales pipeline, conversion rates, sales cycle length, performance by rep and identification of conversion blockers.
User behaviour analysis
Heatmaps, session recordings, scroll maps and user journeys to understand how visitors really interact with your site.
E-commerce & sales analysis
Analysis of sales, average order value, top products, abandonment rates and customer lifetime value — to optimise your store.
Tracking audit & data quality
Verification of tracking reliability: GA4, ad pixels, events, conversions — ensuring your data is trustworthy before analysis.
Our method
What a performance & data analysis engagement includes
A structured approach from collection to delivery — so you leave with clear insights and concrete actions, not an incomprehensible spreadsheet.
Collection & analysis of existing data
Extraction and validation of data from your tools (GA4, CRM, ads, email, CMS…) and assessment of reliability
Key indicator analysis
Identification and analysis of KPIs relevant to your business — traffic, conversion, revenue, ROI per channel, LTV, CAC
Trend identification
Analysis of changes over time to spot positive trends to amplify and negative signals to correct
Performance analysis by channel
Evaluation of ROI and effectiveness of each digital channel (SEO, SEA, social, email, direct, referral) with comparison
User behaviour analysis
Navigation paths, key pages, conversion funnels and drop-off points — what your visitors actually do
Improvement area identification
Precise location of growth opportunities — pages to optimise, channels to develop, segments to target
Strategic recommendations
Action plan prioritised by estimated impact — concrete recommendations, not generalities, with a clear order of priority
Data visualisation
Visual dashboards and clear reports so every decision-maker can easily access the data that matters to them
Clear, structured delivery
Results presented in a workshop or remotely: insights, conclusions and action plan in an accessible format
What changes
What you gain from in-depth performance analysis
80% of data collected by companies is never analysed. Structured analysis gives you a decisive edge over competitors still deciding on gut feel.
Strengths & weaknesses identified
Your performance levers are identified — you amplify what works and fix what slows growth.
Better decision-making
Marketing, sales and budget decisions are backed by reliable data — your ROI improves mechanically.
Action optimisation
You focus resources on high-impact actions and stop those that deliver no measurable return.
Improved profitability
Less wasted spend on ineffective channels or actions — your marketing and sales budget is better allocated.
Vision based on concrete data
You finally have an objective view of your business — shareable with teams, investors or your bank.
Fewer gut-feel decisions
Every major decision is tested and validated by data — you reduce error risk and wasted resources.
Better anticipation
Trend analysis lets you anticipate market shifts and adapt strategy before competitors.
Project variables
What determines the complexity & budget of a data analysis
Every analysis is unique. These variables are discussed during the initial analytics audit (always free) to scope the engagement and define the optimal perimeter.
Volume of available data
Little historical data to several years of multi-source data to analyse
Data quality & reliability
Well-configured tracking to missing, inconsistent or partially tracked data
Number of data sources
1 tool (GA4) to multi-source analysis (analytics, CRM, ads, email, e-commerce, ERP)
Analysis complexity
Simple performance report to advanced segmentation, cohorts, multi-touch attribution
Visualisation needs
PDF report to real-time interactive dashboard with multi-user access
Analysis frequency
One-off analysis to ongoing monthly support with indicator monitoring
Our pricing
How much does performance & data analysis cost?
Budget depends on scope analysed, number of data sources and desired depth. The initial analytics audit is always free.
Simple analysis
€1,500 – 4,000 excl. VAT
Analytics audit + report, 1–2 channels
- GA4 or CRM audit
- Essential KPI analysis
- Structured, actionable report
- Priority recommendations
Recommended
Structured analysis
€4,000 – 10,000 excl. VAT
Multi-channel, dashboard + delivery
- Full cross-channel analysis
- GA4 + CRM + ads + email
- Looker Studio dashboard included
- User behaviour analysis
- Workshop delivery + action plan
Advanced analysis
€10,000 – 25,000+ excl. VAT
Full data, segmentation, predictive
- Full multi-source data analysis
- Advanced segmentation & cohorts
- Multi-touch attribution
- Predictive analysis & modelling
- Data governance & team training
Monthly support
€800 – 2,500 excl. VAT/month
Continuous analysis, alerts & reports
- Automated monthly report
- KPI monitoring & alerts
- Ongoing analysis & interpretation
- Monthly recommendations
Indicative pricing — the initial analytics audit is always free. Offers can be combined (structured analysis + monthly support). Custom quote based on your data sources and goals.
What is performance data analysis?
Performance data analysis means collecting, processing and interpreting your data (analytics, CRM, ads, email, sales…) to understand what drives performance and what slows growth. The goal is to turn raw data into actionable insights to steer your business effectively.
Why hire a web analytics consultant?
An analytics consultant helps you configure tracking correctly (GA4, pixels…), extract relevant data and interpret it properly. Without expertise, data may be poorly collected, misinterpreted or unused — leading to gut-feel decisions. A structured analysis often pays for itself 10× in better-oriented decisions.
Which tools do you use for analysis?
We use tools suited to your context: Google Analytics 4 (GA4), Google Search Console, Looker Studio, SEMrush, HubSpot, Salesforce, Meta Business Suite, Google Ads, Hotjar, Microsoft Clarity, Power BI… We work with your existing tools and connect them if needed.
What is the difference between web analytics and performance analysis?
Web analytics analyses visitor behaviour on your site (traffic, journeys, bounce rate…). Performance analysis is broader: it covers all your digital channels and measures overall commercial performance by cross-referencing all data sources — for a complete view of your business.
How much does performance analysis cost?
From €1,500 to €4,000 for a simple analysis (1–2 channels), €4,000 to €10,000 for a structured multi-channel analysis, €10,000 to €25,000+ for advanced data analysis, and €800 to €2,500/month for monthly support. The initial analytics audit is always free.
Ready to understand your performance in depth and know exactly where to act?
Free analytics audit to assess the quality of your current data, identify blind spots and propose targeted analysis for your priorities.
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Free audit
No commitment
Actionable report