CRO — Conversion rate Increase conversions through data analysis — without increasing your traffic
We identify the friction points that stop your visitors from converting and fix them with A/B tests, heatmaps and in-depth behavioural analysis. The goal: +20% conversions on average — effectively doubling your ROI without spending a euro more on acquisition.
What you get
More customers, same budget
Your existing traffic generates more revenue — without increasing acquisition spend. Every improvement in conversion rate translates directly into additional revenue.
Going from 2% to 4% conversion on a site with 10,000 visitors/month means 200 additional leads — without a euro more in ad spend
Conversion-related services
Conversion funnel optimisation
Full analysis and optimisation of your sales funnel from entry to final conversion.
Sales funnel creation
Build a new optimised funnel from the start to maximise conversions at launch.
Sales management & KPIs
Track conversion rates and commercial KPIs with real-time dashboards.
Our scope of work
What a CRO programme includes
From behavioural audit to test implementation and gain tracking — a rigorous, data-driven approach to improve your conversion rates.
UX & behavioural audit (Hotjar, GA4)
Analysis of recorded sessions, click and scroll heatmaps, GA4 funnels to understand your visitors' real behaviour
Friction point identification
Precise location of steps where visitors drop off — forms, pages, CTAs — and assessment of their impact on conversions
Prioritised A/B test plan
Test roadmap ranked by estimated impact vs complexity — you know exactly which optimisation to test first for the best return
Test implementation & monitoring
Technical setup of A/B tests with the right tools (VWO, AB Tasty, Google Optimize) and rigorous statistical monitoring
CTA & form optimisation
Improvement of call-to-action buttons, contact forms, checkout pages and trust elements to reduce friction
Monthly performance report
Monthly summary of ongoing tests, results achieved, revenue gains generated and next priority actions
Our interventions
The 4 areas where CRO delivers the most impact
CRO applies to every page where a visitor must take action. Here are the high-leverage areas we optimise first.
Landing pages & service pages
Optimisation of copywriting, visual hierarchy, social proof and CTAs to maximise contact requests and appointment bookings.
E-commerce checkout & cart
Reduced cart abandonment, simplified checkout, payment page optimisation and automated abandonment recovery.
Contact & quote forms
Form simplification, fewer fields, improved validation messages and guarantees to increase submissions.
Home pages & navigation
Optimisation of the main message, navigation and homepage CTAs to guide visitors effectively to conversion pages.
Our pricing
How much does a CRO programme cost?
Budget depends on the level of analysis required, traffic volume and number of tests to run. The initial CRO audit is always free.
CRO Audit
€1,500 – 2,900 excl. VAT
Diagnosis + prioritised action plan
- Behavioural audit (Hotjar)
- GA4 funnel analysis
- Report + A/B test plan
- Quick wins identified
CRO 3-month support
€2,900 – 5,500 excl. VAT
Audit + A/B tests + implementation
- Full behavioural audit
- 3–5 A/B tests over 3 months
- Implementation of winners
- Monthly gains report
- CTA & form optimisation
CRO annual programme
€5,500 – 11,000 excl. VAT
Continuous optimisation over 12 months
- Continuous A/B testing
- Multi-page optimisation
- Personalisation & segmentation
- Email & landing page optimisation
- Live additional revenue dashboard
Indicative pricing excl. VAT — the initial CRO audit is always free. Custom quote based on your traffic volume, site type and conversion goals.
What is CRO?
CRO (Conversion Rate Optimisation) covers all methods aimed at increasing the percentage of visitors who complete the desired action (purchase, contact, sign-up). It relies on behavioural analysis, A/B tests, UX optimisation and real data — not intuition.
How long before CRO results appear?
Quick optimisations (CTAs, forms) deliver results in 2 to 4 weeks. A/B tests need 4 to 8 weeks to reach statistical significance. A structured CRO programme delivers measurable revenue impact in 3 to 6 months — with gains that compound test after test.
What conversion rate can you expect?
Average rates vary by sector: 1 to 3% for e-commerce, 3 to 8% for B2B lead generation. Our goal is to improve your current rate by 20 to 50% — which can mean doubling revenue without increasing ad budget. Going from 2% to 3% conversion on 10,000 visitors/month represents 100 additional leads.
What is the difference between CRO and UX design?
UX design creates intuitive, pleasant interfaces. CRO optimises commercial performance by measuring and improving conversion rates with A/B tests and real data. CRO uses UX as a lever, but validates every change with data rather than design assumptions.
Ready to make your existing traffic work harder and increase conversions through data?
Free CRO audit to analyse your current conversion rate, identify friction points and propose a high-impact prioritised A/B test plan.