Local SEO Dominate local Google searches — and attract customers in your geographic area
We optimise your local visibility on Google Maps and in geo-targeted results. Optimised Google Business Profile, citation consistency, review strategy and local pages — you appear first when prospects search for your services near them.
What you get
Dominant local visibility
Your business appears at the top of local searches — in the Google Maps pack and geo-targeted results — to capture customers ready to buy in your area.
46% of Google searches have local intent — and 76% of users who perform a local search visit a business within 24 hours
Other SEO services
SEO audit
Complete site diagnostic to identify every blocker to your local and national rankings.
Technical SEO
Optimise technical foundations for strong, sustainable local rankings.
Link building
Acquire local backlinks to strengthen authority in your geographic area.
SEO content & strategy
Local pages and geo-targeted content for every city and catchment area you serve.
Our scope of work
What a local SEO engagement includes
From Google Business Profile to local citations and geo-targeted pages — a complete strategy to dominate local searches in your catchment area.
Google Business Profile optimisation
Full setup, optimised photos, description, categories, hours and attributes to maximise visibility in the local pack
NAP consistency (name, address, phone)
Audit and correction of all inconsistencies in your business information across local directories, listings and online mentions
Local citation building
Listing and optimisation on relevant directories: Pages Jaunes, Yelp, Tripadvisor and sector-specific directories
Review collection strategy
Automated process to generate positive Google reviews and handle negative reviews professionally
Local SEO pages (city landing pages)
Geo-targeted landing pages for each city or area you serve, optimised for location-based searches
Local ranking tracking
Monthly monitoring of positions in the local pack and geo-targeted organic results, with progress reports
Who is it for?
4 profiles that benefit most from local SEO
Any business with a physical presence or targeting a specific geographic area should work on local SEO. Here are the most common use cases.
Retail & point of sale
Shops, restaurants, hotels and local businesses: local SEO drives in-store traffic directly from Google Maps and "[service] near me" searches.
Professional services
Doctors, lawyers, notaries, therapists: patients and clients search for practitioners nearby. Local SEO puts you at the top for searches in your city.
Trades & home services
Plumbers, electricians, carpenters, gardeners: urgent local searches generate high-conversion leads. Be there when customers need you.
Multi-location SMEs
Franchises, agency networks and multi-site businesses: scalable local SEO with an optimised GBP listing and local pages for each location.
Our pricing
How much does local SEO cost?
Budget depends on number of locations, target geographic area and local competition. The initial GBP audit is always free.
Local SEO Starter
€690 – 1,400 excl. VAT/month
1 location — single city
- Full GBP optimisation
- NAP consistency (20 directories)
- Google review strategy
- Monthly ranking report
Local SEO Standard
€1,400 – 2,500 excl. VAT/month
1–3 locations — county-wide area
- GBP + full local citations
- Local pages per city (3–5)
- Review strategy & management
- Targeted local backlinks
- Detailed monthly reporting
Local SEO Premium
€2,500 – 4,500 excl. VAT/month
Multi-location — regional coverage
- Multi-location strategy
- Unlimited local pages
- Review automation
- Intensive local link building
- Local ranking dashboard
Indicative pricing excl. VAT — 6-month minimum commitment. Initial GBP audit included. Custom quote based on your sector, geographic area and number of locations.
What is local SEO?
Local SEO covers all techniques to improve a business's visibility in geo-targeted results: Google Maps, the local pack (the 3 map results) and "[service] + city" searches. It is essential for any business with a physical presence or targeting a specific geographic area.
Why optimise Google Business Profile?
Google Business Profile is the main lever of local SEO. A well-optimised listing improves your position in the local pack, displays hours, reviews and photos, and generates calls directly from search. Over 80% of consumers check a GBP listing before visiting a store.
How long to see results with local SEO?
First visible improvements usually appear within 1 to 3 months. Local SEO is faster than national SEO because competition is more localised. A complete strategy with local pages and citations delivers sustainable results in 3 to 6 months.
What is NAP consistency in local SEO?
NAP (Name, Address, Phone) refers to consistency of your business information across all online directories. An inconsistency — a different address between your GBP listing and Pages Jaunes, for example — harms local rankings. Our SEO audit identifies and corrects all these inconsistencies.
Ready to dominate local searches and attract more customers in your area?
Free Google Business Profile audit to analyse your current local visibility and propose a strategy suited to your sector and catchment area.