Clear performance visibility
You always know where the business stands — no month-end surprises, no blind decisions.
Sales steering & data Steer your business with clear data — and make effective decisions
We set up your digital sales steering system: relevant KPI definition, centralised dashboards, structured commercial tracking and results analysis. The goal: give you a clear, real-time view of performance to identify growth levers and cut wasted effort.
Free audit of your data & KPIs
Works with your existing tools
Dashboard delivered, documented and trained
What you get
Reliable, real-time data steering
You steer your business with clear data and make effective decisions — without spending hours hunting for information across silos.
100%
centralised data
–70%
reporting time
Live
real-time tracking
Data-driven businesses make better decisions 3× faster and cut wasted actions by 40%
Our 3 steering support areas
Sales dashboard
Custom dashboards to centralise and visualise commercial, marketing and financial data in real time.
Performance & data analysis
In-depth analysis of analytics and commercial data to identify performance levers and optimisation areas.
Global digital strategy
Integrate steering into your complete digital strategy to align KPIs with commercial goals.
Dashboard types
Which dashboards do we build?
Every business has its own KPIs to track. We create custom dashboards adapted to your activity, tools and steering goals.
Commercial dashboard
Sales pipeline tracking, conversion rate, revenue per rep, targets vs actual — at a glance for managers and sales teams.
Marketing & acquisition dashboard
Traffic tracking (SEO, SEA, social), leads generated, cost per acquisition (CPA), ROAS per channel — to steer marketing spend precisely.
Executive & global KPI dashboard
360° view for leadership: revenue, margins, customer satisfaction, performance by unit — one page to steer the whole business.
Email & automation dashboard
Open, click and unsubscribe rates, conversions per sequence — real-time steering of email and automation actions.
E-commerce dashboard
Sales tracking, average order value, conversion rate, cart abandonment, customer LTV — full e-commerce performance steering.
Automated monthly reporting
Automated monthly reports: KPI generation and scheduled delivery to stakeholders — zero hours lost on manual reporting.
Our scope
What a sales management & KPI engagement includes
From auditing your existing data to setting up steering tools and training your teams — full support to steer by data.
Analysis of existing performance
Audit of your current situation: what data you have, how it is collected and its reliability
Key indicator (KPI) definition
Selection of relevant KPIs for your goals: commercial, marketing, financial, customer satisfaction
Dashboard setup
Custom dashboard creation with Looker Studio, Power BI or your existing tool — clear, actionable visuals
Commercial tracking structure
Organisation of lead, pipeline and sales performance tracking with your CRM and processes
Data centralisation
Interconnection of your data sources (CRM, analytics, ads, email) in a central, reliable hub
Steering tool setup
Configuration of tools (GA4, Looker Studio, HubSpot, CRM…) for reliable, complete tracking
Results analysis
Data interpretation to identify what drives performance and what holds growth back
Optimisation recommendations
Prioritised concrete actions to improve performance based on insights from your data
Regular follow-up & action adjustment
Monthly support to analyse data, adjust actions and evolve dashboards as needs change
Why steer by data
What sales steering changes for your business
Data-driven businesses make better decisions 3× faster and cut wasted investment by 40% on average.
Real-time results tracking
Your data stays up to date — you react immediately to trends, opportunities and problems.
Better decision-making
Every decision is backed by reliable data — marketing, sales and operational investments are more accurate.
Growth lever identification
You pinpoint exactly what drives performance and what does not — to redirect resources toward impact.
Sales action optimisation
Sales teams know what to prioritise, which leads to target and which messages work — performance rises.
Time saved on steering
No more hours compiling data manually — reporting is automated and available in one click.
Fewer wasted actions
You stop actions that do not deliver return and focus energy on levers with measurable impact.
Improved profitability
Investments are better directed, CAC drops, LTV rises — overall profitability improves.
Project variables
What determines steering complexity & budget
Every organisation is unique. These variables are analysed during the initial data audit (always free) to define scope and suitable tools.
Current structuring level
No existing tracking to partial system with data scattered across multiple tools
Activity volume & channels
Micro-business/SME single channel to multi-channel mid-sized company (SEO, SEA, email, CRM, resellers…)
Tools in use
CRM, analytics, email, ERP, e-commerce — complexity of interconnecting data sources
Data quality available
Reliable, well-structured data to fragmented, inconsistent or partially tracked data
Number of indicators to track
3–5 essential KPIs to full multi-level dashboard (executive, operational, teams)
Desired automation level
Manual monthly report to 100% automated real-time reporting with alerts
Our pricing
How much does setting up sales steering cost?
Budget depends on number of tools to connect, KPIs to track and desired automation level. The initial data audit is always free.
Simple setup
€2,000 – 5,000 excl. VAT
Essential KPIs, 1 dashboard, 1–2 tools
- Existing data audit
- Essential KPI selection
- 1 Looker Studio dashboard
- Usage training
Most popular
Structured steering
€5,000 – 12,000 excl. VAT
Multi-channel, full KPIs, automation
- Full data audit & structuring
- CRM + analytics + ads interconnection
- 2–3 multi-level dashboards
- Automated reporting
- Team training + documentation
Advanced steering
€12,000 – 30,000+ excl. VAT
Mid-sized company, full BI, data transformation
- Full data strategy
- Data warehouse & centralisation
- Advanced dashboards + alerts
- Segmentation & predictive analysis
- Data governance & team training
Monthly retainer
€1,000 – 3,000 excl. VAT/month
Ongoing tracking, analysis & adjustments
- Monthly KPI tracking
- Results analysis and interpretation
- Optimisation recommendations
- Dashboard adjustments
Indicative pricing — the initial data audit is always free. Offers can be combined (setup + monthly retainer). Custom quote based on your tools and goals.
What is digital sales steering?
Digital sales steering means tracking, analysing and optimising marketing and commercial performance with reliable data. It includes defining relevant KPIs, setting up dashboards, centralising data and regular follow-up for informed decisions — rather than acting on intuition.
Why set up a sales dashboard?
A sales dashboard centralises all your data in real time. It lets you track performance without hours on raw data, quickly spot what works or what fails, and make fact-based decisions rather than gut-feel choices.
Which commercial KPIs should you track?
Essential KPIs depend on your business. Generally: revenue vs target, lead conversion rate, customer acquisition cost (CAC), customer lifetime value (LTV), ROAS (ad spend return), sales closing rate, organic traffic and leads generated. We define KPIs suited to your context during the initial audit.
Which tools do you use for steering?
We work with tools suited to your context: Google Analytics 4 (GA4), Looker Studio, HubSpot, Salesforce, Notion, Airtable, Power BI, Pipedrive, ActiveCampaign… We can interconnect your existing tools to centralise your data in a single hub.
How much does setting up a steering system cost?
From €2,000 to €5,000 for simple setup (essential KPIs, 1 dashboard), €5,000 to €12,000 for structured steering (multi-channel, interconnection), €12,000 to €30,000+ for advanced steering, and €1,000 to €3,000/month for ongoing support. The initial data audit is always free.
Ready to steer your business with clear data and make effective decisions?
Free data audit to analyse your existing data, current KPIs and propose a steering system adapted to your tools and goals.
Get my free data audit
Free audit
No obligation
Training included