Digital advertising — SEA & Social Ads Attract qualified customers with advertising campaigns at measured ROI
We manage your Google Ads, Meta Ads and LinkedIn Ads campaigns end to end — precise targeting, compelling ads and continuous optimisation. The goal: maximise your ROAS and acquire customers at the lowest possible cost, with transparent monthly reporting.
What you get
Qualified leads at controlled cost
A steady flow of qualified prospects from optimised ad campaigns — with visible ROAS and a falling cost per acquisition each month.
Companies that delegate campaign management to experts reduce their cost per acquisition by 30 to 50% on average
Digital strategy services
Digital marketing & social media
Complement paid campaigns with organic content for a coherent multi-channel strategy.
Sales funnels
Maximise ad campaign impact with landing pages and funnels optimised for conversion.
SEO — Search engine optimisation
Combine SEA and SEO for paid + organic traffic and reduce ad dependency.
Our scope of work
What a digital advertising engagement includes
From audit of existing campaigns to continuous optimisation — full management of your digital advertising spend.
Audit of existing campaigns
Analysis of your current Google Ads and Social Ads accounts — structure, targeting, bids, ads and causes of underperformance
Google Ads strategy (Search, Display, Shopping)
Creation and management of Search campaigns to capture purchase intent, Display for awareness and Shopping for e-commerce
Meta Ads campaigns (Facebook, Instagram)
Awareness, lead generation and conversion campaigns on Facebook and Instagram with lookalike audiences and retargeting
LinkedIn Ads (B2B)
LinkedIn advertising for B2B companies — targeting by industry, company size, role and function to reach decision-makers
Continuous ROAS optimisation
Daily and weekly adjustments to bids, audiences, ads and budget to maximise return on ad spend
Monthly performance report
Detailed report with impressions, clicks, CPC, conversions, CPA and ROAS — with adjustment recommendations for the following month
Who is it for?
4 situations where digital advertising is essential
Digital advertising is not reserved for big brands. It adapts to any budget and delivers measurable results from the first weeks.
Launching a new product or service
Search and Social Ads campaigns generate qualified traffic from day one — without waiting months for SEO to deliver results.
E-commerce seeking rapid growth
Google Shopping, Meta Ads and dynamic retargeting to reach buyers ready to convert and reduce product acquisition costs.
B2B SMEs prospecting at scale
LinkedIn Ads to target decision-makers in your sector with precision (role, company size, industry) and generate qualified leads at a predictable cost.
Underperforming existing campaigns
Your Google Ads or Meta Ads run but do not convert? A full audit and campaign restructure can cut CPA by 30 to 50% in a few weeks.
Our management pricing
How much does campaign management cost?
Our fees cover campaign management and optimisation. Ad spend (paid directly to platforms) is additional based on your goals.
SEA Starter
€690 – 1,200 excl. VAT/month
Ad budget up to €2,000/month
- 1 platform (Google or Meta)
- Audit + campaign creation
- Monthly optimisation
- Monthly report
SEA Standard
€1,200 – 2,200 excl. VAT/month
Ad budget up to €5,000/month
- 2–3 platforms (Google + Meta/LinkedIn)
- Retargeting & lookalike audiences
- Ad A/B testing
- Weekly optimisation
- Detailed ROAS report
SEA Premium
€2,200 – 4,000 excl. VAT/month
Ad budget €5,000 and above
- Full multi-platform coverage
- Bid automation (Smart Bidding)
- Product feed & advanced Shopping
- Real-time dashboard
- Monthly steering meeting
Management fees excl. VAT — ad spend (paid directly to Google, Meta, LinkedIn) is not included. Free campaign audit for companies with active campaigns.
What is the difference between SEA and Social Ads?
SEA (Google Ads) targets people actively searching for your product — strong purchase intent. Social Ads (Meta Ads, LinkedIn Ads) target users based on behavioural data — powerful for creating demand. Both are complementary: SEA captures intent, Social Ads create it.
What is the minimum budget for Google Ads campaigns?
A minimum of €500 to €1,000/month in ad spend is needed for Google Ads to accumulate enough data. For competitive sectors or e-commerce, plan €2,000/month and above. Our management fee is additional to ad spend.
What is ROAS and how is it measured?
ROAS (Return On Ad Spend) measures revenue generated for every euro spent on advertising. A ROAS of 4 means €4 generated for €1 invested. It is tracked via Google Ads conversion tracking or the Meta pixel, coupled with your CRM. We centralise it in your sales dashboard.
How long before Google Ads results appear?
Google Ads delivers results quickly but algorithms need a 2 to 4 week learning phase. Results improve progressively over 2 to 3 months as the algorithm accumulates data. Combine ads with SEO to reduce paid traffic dependency over the long term.
Ready to launch advertising campaigns that deliver measurable ROI and qualified leads?
Free audit of existing campaigns (or scoping for new ones) to define the most effective strategy for your budget and acquisition goals.