Clear strategic vision
You know exactly where you're going, why, and which actions to prioritise — no more gut-feel decisions.
Digital strategy consulting Global digital strategy: a clear, prioritised and results-oriented vision — not a pile of isolated actions
We define your complete digital strategy aligned with your commercial goals — to structure your online presence, prioritise marketing actions and accelerate growth. The goal: a coherent, operational strategy, not a document that stays in a drawer.
Free digital audit before commitment
Operational deliverable — not a theoretical slide deck
Execution support available
What you get
When your strategy is delivered
You have a clear, structured and results-oriented digital strategy — with a concrete roadmap to prioritise actions and measure progress.
3–8
weeks
100%
operational
+2.5×
marketing ROI
On average, our clients multiply their marketing ROI by 2.5 within 6 months of implementing their strategy
Execution levers for your strategy
Digital marketing & social media
Build your social presence and steer digital marketing actions to reach your target audiences.
Email marketing & automation
Nurture prospects and retain customers with email campaigns and personalised automation sequences.
Digital advertising (SEA & Social Ads)
Generate qualified leads quickly with Google Ads, Meta Ads and LinkedIn Ads — managed and optimised campaigns.
Our method
How we build your digital strategy
A structured 4-phase process — from analysis of your current situation to an operational roadmap and debrief session.
1
Audit & analysis of current situation
Analysis of your current digital presence (website, SEO, social media, advertising, email), competitor audit, market and positioning analysis. Identification of strengths, weaknesses and opportunities. Review of available data (analytics, CRM, past campaigns).
1 to 2 weeks2
Goal definition & priority lever identification
Clarification of business goals (acquisition, awareness, conversion, retention), buyer persona development, identification of the most relevant channels and levers for your targets and sector, definition of KPIs to track.
3 to 5 days3
Strategy build & action plan
Overall strategy by channel (SEO, social media, advertising, email, content), prioritised operational recommendations, detailed action plan with actions, resources and estimated budget, 6–12 month roadmap.
1 to 2 weeks4
Debrief session & execution support
Full presentation of strategy, recommendations and roadmap in a debrief workshop. Q&A, final adjustments. Optional execution support via our teams or training for your in-house teams.
1 day + follow-upThe deliverable
What you receive when your digital strategy is delivered
A complete, immediately actionable document — not a generic presentation but a strategy built for your business.
Current situation audit
Complete overview of your current digital presence and competitors
Buyer personas
Detailed profiles of your target customers: needs, objections, contact channels, adapted messages
Priority levers identified
Channels and actions ranked by priority according to expected impact and available resources
6 to 12 month roadmap
Action schedule with milestones, owners and estimated budgets to steer execution
KPIs & dashboard
Performance indicators per channel and dashboard template to measure results
Operational recommendations
Concrete detailed actions for each lever — what to do, how and with which tools
Strategic debrief session
Full workshop presentation with your team, Q&A and final adjustments
Indicative budget plan
Investment estimates per lever to plan resources and prioritise according to budget
What changes
What you gain with a structured digital strategy
Businesses with a clear digital strategy achieve on average 2.5× more results with the same budget than those acting without a framework.
Action prioritisation
You focus resources on levers with the most impact — not everything at once with no results.
Better overall coherence
All your channels (SEO, social, email, ads) speak with one voice and reinforce each other.
Time savings
Your teams know what to do, in what order, with which tools. Fewer meetings, more execution.
Fewer mistakes
Less wasted investment on unsuitable channels, poorly targeted campaigns and off-topic content.
Better marketing performance
Every action is measured, optimised and tied to business goals — your marketing finally delivers tangible results.
Alignment with business goals
Your digital strategy serves your commercial strategy — not the other way around. Every lever is chosen for its impact on growth.
Project variables
What determines strategy complexity & cost
Every strategy is unique. These variables are analysed together during the initial digital audit (always free) to scope the engagement.
Digital maturity level
Beginner (little presence) to advanced (already active on multiple channels)
Business size & complexity
Micro-business/SME to multi-market mid-sized company, B2B, B2C or mixed
Number of channels to analyse
Single focused channel to full omnichannel strategy
Target goals
Acquisition, awareness, conversion, retention — or a combination
Available data
Analytics, CRM, campaign history — richness of existing data
Competition level
Low-competition sector to highly competitive market requiring in-depth analysis
Our pricing
How much does defining a digital strategy cost?
Cost depends on company size, number of channels to analyse and depth required. The initial audit is always free.
Simple strategy
€1,500 – 4,000 excl. VAT
Micro-business/SME, 1–2 channels, focused scope
- Digital & competitive audit
- 1 to 2 buyer personas
- Priority levers identified
- Action plan & 6-month roadmap
- Debrief session included
Most popular
Structured strategy
€4,000 – 10,000 excl. VAT
SME, multi-channel, full roadmap
- In-depth multi-channel audit
- 3 to 5 buyer personas
- SEO + social + ads + email strategy
- 12-month roadmap + KPIs
- Detailed budget plan
- 2 working sessions + debrief
Complete strategy
€10,000 – 20,000+ excl. VAT
Mid-sized company, digital transformation, omnichannel
- Digital transformation strategy
- In-depth competitive analysis
- Full omnichannel strategy
- Digital steering & governance
- Execution support included
Indicative pricing — the initial digital audit is always free. Execution support is available as an add-on (SEO, advertising, digital marketing, email…).
What is a digital strategy?
A digital strategy is a structured plan defining how your business uses digital channels (SEO, social media, advertising, email, content…) to achieve commercial goals. It aligns your online presence with business strategy and prioritises actions by expected impact — turning isolated actions into a coherent system.
Why define a strategy before launching actions?
Without a strategy, digital actions are often disconnected from business goals and ineffective. A strategy structures priorities, defines targets, chooses the right channels and sets KPIs. Businesses with a clear digital strategy achieve on average 2.5× more results with the same budget.
How much does defining a digital strategy cost?
From €1,500 to €4,000 for a simple strategy (micro-business/SME, 1–2 channels), €4,000 to €10,000 for a structured strategy (SME, multi-channel, full roadmap), and €10,000 to €20,000+ for a full digital transformation strategy. The initial audit is always free.
What does the digital strategy deliverable include?
Our deliverable includes: current situation audit, market and competitor analysis, buyer personas, priority levers identified, 6–12 month roadmap, action plan per channel, KPIs and operational recommendations. Everything is presented in a strategic debrief session.
Do you support execution after the strategy is defined?
Yes — after the strategic phase, we can support execution via our SEO, digital marketing, advertising and email marketing services. We can also train your teams to execute in-house.
Ready to define a clear, results-oriented digital strategy?
Free digital audit to analyse your current situation and identify the most impactful levers for your growth.
Get my free digital audit
Free audit
No obligation
Operational deliverable