Sales dashboard Steer performance in real time — with a custom KPI dashboard
Centralise all your performance indicators in a single sales dashboard — CRM, GA4, Google Ads, Meta Ads, email. Make decisions based on reliable, real-time data, with automatic alerts when a KPI falls outside targets.
What you get
Full visibility and real-time steering
A single dashboard that aggregates all your data — sales, marketing, digital — so you can make informed decisions in seconds.
Companies with a steering dashboard make decisions 2× faster and cut ineffective spend by 25% on average
Sales management services
Digital advertising
Connect your Google Ads and Social Ads campaigns directly to your performance dashboard.
Email marketing & CRM
Integrate your email metrics (open rate, clicks, conversions) and CRM data into your dashboard.
SEO audit & analytics
Analyse organic performance and integrate SEO data into your overall reporting.
Our scope of work
What a sales dashboard engagement includes
From audit of your existing indicators to team training — an operational, useful dashboard adopted within weeks.
Audit of existing indicators
Inventory of your current data sources, KPIs already tracked and steering gaps that limit your decision-making ability
Definition of key KPIs
Selection of the 8 to 12 indicators that truly drive decisions for your business — dropping vanity metrics, focusing on what actually moves results
Dashboard design (Looker Studio / Power BI)
Design and development on the right tool — clear visualisations, intuitive navigation and responsive layout for desktop and mobile
Data source integration
Connection of your tools: CRM (HubSpot, Salesforce, Pipedrive), analytics (GA4), ads (Google Ads, Meta Ads, LinkedIn Ads), email and business tools via native connectors or API
Alerts and automated reports
Email or Slack alerts when a KPI falls outside targets, and automatic weekly or monthly summary reports
Team training
Hands-on workshop for managers and teams — reading indicators, analysing trends and corrective actions based on data
Use cases
4 situations where a sales dashboard becomes essential
A commercial dashboard is not a luxury reserved for large enterprises. From 10 staff or 3 acquisition channels, it changes how decisions are made.
Data scattered across multiple tools
Sales, marketing and leadership use different tools and never share the same view of results. A single dashboard aligns everyone.
Time-consuming monthly reporting
Compiling data from several sources takes hours every month. An automated dashboard cuts that to minutes and avoids manual entry errors.
Decisions made without reliable data
Marketing and sales decisions are driven by gut feel rather than data. A KPI dashboard makes decisions objective, traceable and measurable.
Board meetings or fundraising preparation
Clear, up-to-date commercial metrics are essential for board meetings, investors or quarterly performance reviews.
Our pricing
How much does a custom sales dashboard cost?
Cost depends on the number of data sources to connect, visualisation complexity and desired automation level.
Simple dashboard
€1,500 – 2,900 excl. VAT
Delivered in 2 to 3 weeks
- Up to 3 sources (GA4, Ads, Sheets)
- 8–10 essential KPIs
- Responsive Looker Studio
- 2h training included
Standard dashboard
€2,900 – 5,500 excl. VAT
Delivered in 4 to 6 weeks
- 5–7 sources (CRM + Ads + Analytics)
- CRM integration (HubSpot, Pipedrive…)
- Automated alerts configured
- Reports sent automatically
- Full team training
Enterprise dashboard
€5,500 – 11,000 excl. VAT
Multi-source and multi-view
- Unlimited sources + custom APIs
- Power BI or custom tool
- Views by role (leadership, sales…)
- Data warehouse (BigQuery…)
- Maintenance & updates included
Indicative pricing excl. VAT for dashboard creation. A monthly maintenance package (€250–700 excl. VAT) can be added for updates, enhancements and support.
What is the difference between Looker Studio and Power BI?
Looker Studio (formerly Google Data Studio) is free, accessible and integrates natively with GA4, Google Ads and Sheets. Power BI is more powerful for complex analysis and large data volumes (Microsoft licence). For most SMEs, Looker Studio is sufficient and faster to deploy — we recommend the right tool during scoping.
Which KPIs should a sales dashboard include?
Essential KPIs: lead count, conversion rate, revenue, average order value, CAC, LTV, retention rate, sales pipeline. For digital: traffic, ROAS, email open rate. We define with you the 8 to 12 truly decision-making KPIs for your business — avoiding vanity metrics.
How long does it take to create a sales dashboard?
A simple dashboard (Looker Studio, 2–3 sources) is delivered in 2 to 3 weeks. A Standard dashboard with CRM integrations takes 4 to 6 weeks. An Enterprise multi-source dashboard may need 6 to 12 weeks depending on data availability and API complexity.
Can you connect a CRM like Salesforce or HubSpot?
Yes — we integrate major CRMs: HubSpot, Salesforce, Pipedrive, Zoho CRM and more via native connectors or API. We also connect Google Ads, Meta Ads, LinkedIn Ads, GA4 and your business tools. If no native connector exists, we build a custom API integration.
Ready to centralise your data and steer performance with a custom KPI dashboard?
Free initial call to inventory your data sources, define priority KPIs and propose the best dashboard solution for your needs.