Email marketing & automation Nurture your leads and convert them at the right moment — with automated email sequences
Email remains the digital channel with the best ROI — up to €42 for every €1 invested. We deploy your full strategy: deliverability audit, automated nurturing sequences, recurring newsletters and advanced segmentation to send the right message to the right person at the right time.
What you get
Nurtured leads and loyal customers
An email system that works for you 24/7 — automated sequences that guide prospects towards purchase and maintain relationships with your customers.
Email marketing generates on average €42 return for every €1 invested — the highest-ROI digital channel
Digital strategy services
Digital marketing & social media
Feed your email list with a social media strategy that captures qualified leads.
Sales funnel creation
Integrate your email sequences into a complete, optimised conversion funnel.
Sales dashboard
Track email KPIs (open rate, clicks, conversions) in a centralised dashboard.
Our scope of work
What an email marketing & automation engagement includes
From audit of your email list to full automation — a strategy that nurtures leads and guides them towards conversion.
Email list & deliverability audit
Analysis of list quality, deliverability rate, SPF/DKIM/DMARC configuration and identification of priority improvement areas
Email marketing strategy
Definition of goals, audience segments, campaign types and editorial calendar to maximise engagement and conversions
Automated nurturing sequences
Design and deployment of automatically triggered email sequences (welcome, nurturing, follow-up, re-engagement) based on contact behaviour
Recurring newsletters
Writing and sending regular newsletters (weekly, monthly) to maintain audience engagement and strengthen your expert positioning
Advanced segmentation
Fine-grained list segmentation by behaviour, interests and engagement level for highly personalised, high-converting messages
CRM integration & reporting
Connection with your CRM (HubSpot, Salesforce, Pipedrive) and monthly performance report: open rate, clicks, conversions and revenue generated
Use cases
4 situations where email marketing makes the difference
Email marketing adapts to every stage of the customer lifecycle — from acquisition to retention.
Convert inbound leads
A prospect downloads a white paper or subscribes to your newsletter? An automated nurturing sequence guides them towards contact or purchase in a few emails.
Recover abandoned carts
For e-commerce, an abandoned cart recovery sequence recovers on average 15 to 20% of lost sales — the most profitable email automation there is.
Retain and upsell customers
Post-purchase, an onboarding sequence improves satisfaction and reduces churn. Automated cross-sell and upsell emails increase customer lifetime value (LTV).
Re-engage inactive contacts
A dormant email list is lost revenue. A targeted reactivation campaign can reconvert 5 to 15% of inactive contacts before list cleaning.
Our pricing
How much does email marketing & automation cost?
Budget depends on send volume, number of automation sequences and CRM integration level. Prices exclude email platform subscription costs.
Email marketing Starter
€590 – 990 excl. VAT/month
Monthly newsletter + 1 auto sequence
- Initial deliverability audit
- 2 newsletters/month
- 1 automation sequence
- Monthly report
Email marketing Standard
€990 – 1,800 excl. VAT/month
Newsletter + 3 sequences + segmentation
- 4 newsletters/month
- 3 automation sequences
- Advanced segmentation
- Subject line A/B testing
- Full performance report
Email automation Premium
€1,800 – 3,500 excl. VAT/month
Full automation + CRM + lead scoring
- Multi-sequence automation
- Full CRM integration
- Behavioural lead scoring
- Dynamic personalisation
- Email revenue dashboard
Indicative pricing excl. VAT, excluding email platform subscription (Brevo, Mailchimp, ActiveCampaign…). Minimum 3-month commitment. Custom quote based on list size and goals.
Which email marketing platform should I choose?
Choice depends on your context. Mailchimp suits smaller businesses. ActiveCampaign is ideal for advanced automation. HubSpot for B2B with integrated CRM. Brevo (formerly Sendinblue) is an excellent GDPR-friendly option. Klaviyo is optimised for e-commerce. We recommend the right tool during the initial diagnosis.
What is a good open rate for email marketing?
Average open rates vary by sector: B2B 20–30%, e-commerce 15–25%, services 18–28%. Note that Apple Mail Privacy overstates these rates — we also track click rate (2–5% in B2B) and conversions as more reliable indicators.
How do I stop my emails landing in spam?
Deliverability depends on technical configuration (SPF, DKIM, DMARC), sending domain reputation, list quality and content. We always start with a deliverability audit before deploying campaigns to get off on the right foot.
What is the difference between a newsletter and an automation sequence?
A newsletter is a recurring send to all or part of your list. An automation sequence is triggered by a user action (sign-up, purchase, click) and sends automatically. Both are complementary: the newsletter nurtures the relationship over time, automation converts at the right moment with the right message.
Ready to turn your email list into a lead machine and multiply conversions automatically?
Free deliverability audit to analyse your existing email list, identify blockers and propose a custom automation strategy.